Atome Own Your Expression 2022

Atome launches the Own Your Expression campaign, a pop-up store at Suntec City. Atome, a buy now pay later brand in Asia, held its inaugural fashion show at Suntec City West Atrium on Jun 25 as part of its Own Your Expression campaign. The event drew a crowd of more than 500, making it the largest in-person fashion show held in Singapore for over two years. 80 looks were sent down a physical and virtual runway, featuring Atome’s fashion and beauty merchant partners with brands such as Zalora, Aldo and Lacoste making an appearance. The show was live-streamed on Instagram, TikTok and Facebook, with more than 170,000 people tuning in to watch.